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Personal Shopping · Paris

Personal Shopper in Paris

A selection prepared before you arrive, guided fittings and outfits that work together. You leave with a coherent wardrobe, not just shopping bags.

Women · Men · Couples

NAFI assisting a client during a personal shopping session in Paris
15 years in fashion
Women, men and couples
French and international clients
Paris and nearby suburbs
Clothing selection prepared for a personal shopping session in Paris
The challenge

Why use a personal shopper?

In Paris, the problem is not a lack of choice. It is the opposite.

Hundreds of shops, fast-moving collections and beautiful pieces in the window that, once at home, work with nothing else. You end up buying at random: beautiful things that are difficult to wear and never become complete outfits.

A personal shopper is not there to make you buy more. The purpose is to help you buy less, and much better.

Who it is for

A coherent wardrobe, without spending weeks on it.

Personal shopping is for women and men who want a coherent wardrobe suited to their daily life and to what they want to express.

You may recognise yourself if:

  • your wardrobe is full, yet you have nothing to wear;
  • you are changing role, city or lifestyle and your clothes no longer follow;
  • an event is approaching and you do not want to get it wrong;
  • you are visiting Paris for a few days and every hour matters;
  • you buy often but wear very little.
The method

What happens during a session?

Four steps that turn a day of shopping into a focused series of genuinely useful fittings.

01

The brief

We talk about your daily life, work, constraints, budget and what you want to change. It is brief, but it determines everything that follows.

02

The preparation

I select the right addresses and pieces in advance, based on your sizes, proportions and desired style. This preparation represents several hours of work behind the scenes.

03

Guided shopping

We meet in Paris. Focused fittings, real-time decisions and coordination between pieces. You leave with complete outfits, not isolated items.

04

The finishing touches

Accessories, alterations where necessary and a written summary of what we built, so you can reproduce it independently.

Included in every service

What is included

  • preparation in advance: selecting addresses and pieces;
  • the guided shopping session in Paris and nearby suburbs;
  • fitting advice and outfit building;
  • a written summary after the session.

Your shopping budget is agreed with you before the route is prepared. Clothing remains at your expense.

For standard services, my remuneration comes solely from the stated fees: I receive no commission on your purchases, and you pay the shop price.

Fitting guided by NAFI in a Paris boutique
Four ways to begin

The options

Choose according to your needs. The complete price list and all inclusions remain available on the Pricing page.

01 · Targeted

Targeted Session

For a specific need: an outfit, an event or a question to resolve.

Format 2 hours in Paris
Price From €250
03 · International

Remote Purchase & Shipping

You are not in Paris: under a written purchasing mandate, I select and purchase items in your name and on your behalf, then arrange shipping.

Format On request
Honoraires 15% of purchases

Minimum fee: €1,000.

Would you prefer to define your style direction before shopping? The Complete Programme combines the assessment, wardrobe edit and guided shopping in one coherent journey.

Discover Image Consulting

Fees cover time, preparation and expertise. Clothing remains at your expense.

View all options and prices
The result

Good guidance is not measured by the number of bags. It is measured by the number of mornings when you no longer have to ask yourself what to wear.

01

Pieces that work together instead of ignoring one another.

02

Several ready-to-wear outfits for work, evenings and the moments that matter.

03

Fewer purchases, and better ones.

04

Guidelines you keep: cuts, palette and proportions.

Portrait of NAFI, personal shopper in Paris and founder of Style by Nafi
The eye behind the selection

Why NAFI

Fifteen years in fashion, as a model and content creator, observing Parisian fashion houses at close range.

Every selection considers your proportions, colours, daily life and desired style, without imposing a silhouette or trend.

Expertise recognised beyond Paris: NAFI was featured in May 2026 by High Net Worth Magazine in the United States in an article on minimalist chic.

Before you book

Frequently asked questions

Essential answers to help you prepare for your service.

Do I need to “have style” before working with you?

No. That is often the starting point. The aim is not to transform you, but to build a wardrobe that works for your real life.

How much does a personal shopper in Paris cost?

Prices start at €250 for a two-hour session, or €125 per hour. The Complete Programme is €990 for 10 hours over three days. Full details are available on the Pricing page.

Do I need a large clothing budget?

No. Your shopping budget is agreed before the route is prepared, and the selection is adapted accordingly. The point is not to spend more, but to target better.

Do you receive commission on my purchases?

Not for standard services: my remuneration comes solely from the stated fees, and you pay the shop price. Remote Purchase works differently; it is charged as a percentage of purchases, presented and approved before any order.

How long does a session last?

A Targeted Session lasts two to three hours. The Complete Programme includes 10 hours with you over three days. Preparation in advance is additional and included in the fees.

What does the two-month follow-up include?

Occasional questions by message: validating a purchase, checking a combination or deciding on an outfit before a meeting. Replies are provided within two business days. Follow-up does not include a new shopping session or a new search for pieces; these require a separate booking.

Do you work with men?

Yes. Women, men and couples. The codes differ, but the method stays the same: understand the context, then build coherent outfits.

Where does the shopping take place?

In central Paris and nearby suburbs, with no travel charge. The route depends on your brief: the Golden Triangle and Faubourg Saint-Honoré for luxury, the Marais and Saint-Germain for a more creative approach.

What is the difference between Online Personal Shopping and Remote Purchase?

With Online Personal Shopping, I select the pieces and send you the links; you place the orders yourself. With Remote Purchase, I act under a written purchasing mandate: I select and buy in your name and on your behalf, then organise shipping.

How does booking work?

Your date is confirmed by a 30% deposit, with the balance paid before the service. Rescheduling, cancellation and withdrawal terms appear in the terms and conditions sent before the deposit is paid.

Can I reschedule my session?

You may reschedule within the following three months by requesting the change at least seven days before the original date. The exact rescheduling, cancellation and withdrawal rules depend on the booking date and whether preparation has begun; they are detailed in the terms and conditions. Force majeure is handled separately.